March 8, 2020

State 48 Rock House - Coming Soon to The Shops at Norterra

Shelley Sakala, Realtor ® with The Sakala Group Real Estate Team chats with Mario Rana about the exciting progress happening at State 48 Rock House. When this brew pub opens in April/May of 2020 at The Shops at Norterra, guests will be able to enjoy the indoor/outdoor vibe of this restaurant.

Plans for State 48 Rock House include live music on the weekends, shaded outdoor patio area with corn hole, bocce ball, and more. Tons of seating indoors and out to enjoy the brew pub with a full menu.  


Posted in Around Town
Feb. 27, 2020

Fireside at Norterra | Homes with a View

Fireside at Norterra - POINT OF VIEW



Fireside at Norterra has a feature many Phoenix communities don't offer: fantastic views. The neighboring Sonoran Preserve serves as the backdrop for our desert lifestyle. It's not hard to see why so many homes in our community come with view fencing ("see-through" fencing that allows views of the surrounding land). What homeowners lose in privacy, they gain in "viewing pleasure".  And the value of a great view may extend beyond simple emotional value. As a rule of thumb, the better the view, the higher the property value. Exactly how much higher is debatable. In New York City or Malibu, a spectacular view might cost you a small (or large) fortune. Here in North Phoenix you can expect to pay a more modest premium. A great Fireside view might showcase the surrounding mountains, vistas, and cactus fields. Some homeowners, however, prefer the privacy of a cinder block wall. It's all a matter of personal preference.


Here are a few factors for a buyer (or seller) to consider when placing a value on a home's view:


1. Is the view a partial view or a panoramic view? Both can be nice, but are generally of unequal value. 

2. Is the "breathtaking view" only seen from the front yard? Is the picturesque mountain preserve visible from the tub in the master bathroom? Can you see the mountains from the living room or bedroom windows?

3. Is the view protected and permanent? That mountain you see today can easily disappear behind future residential or commercial development. Researching the zoning regulations might give you an idea about what the future holds.

4. Is the view built to last? A single tree on a neighbor's property might grow to obstruct your perfect view of the city.


When it comes to the value of a view, remember that a great view drives demand - which drives pricing. And while it's difficult to quantify how much your view is worth, it doesn't hurt to have a "million-dollar view" (even if you never see that million dollars).


Posted in Phoenix Living
Feb. 10, 2020

How To Make Your Home Stand Out In A Competitive Market

Give Them What They Want 

What makes your four walls and a roof better than the next person’s four walls and a roof?

The features, of course. When selling a home, price is important – but it’s not everything. A recent survey conducted by the National Association of Home Builders asked a group of more than 4,000 home buyers to rank the features most essential to a home-purchasing decision. The top ten ranking included hardwood flooring, storage solutions, and patio/outdoor living components. Laundry rooms and Energy Star certification also ranked high, while upscale features such as three-car garages were shown to be trending down in popularity.

Some of the design trends here in Fireside at Norterra are mirroring the preferences cited in the NAHB survey. White kitchen cabinetry remains popular, as well as quartz countertops. The iconic farmhouse sink is a coveted upgrade we’ve seen in quite a few kitchen remodels. Granite countertops and stainless steel appliances can be found throughout our community, and continue to rank highly in popularity among home buyers across the country. Although the national trend is pointing toward smaller homes, elements such as square footage and room count are architectural decisions mostly beyond the control of the home owner. If your home happens to be on the larger side, don’t despair. Fireside attracts its share of growing families who may very well need that third garage parking spot. 

Home owners who pay attention to design and decorating trends often have an advantage when it comes time to sell. On-trend color schemes, updated appliances, and smart enhancements will help attract buyers - and the right features can even add an extra dose of emotion to an already interested buyer. Popular items like smart thermostats and luxe bathroom fixtures are among the DIY upgrades that can take an average house and make it stand out. The moral of the story when you’re selling your home: All things being equal… make your house unequal. Make it stand out (in a good way).


Posted in Sellers
Feb. 10, 2020

How Is Demand Affecting The North Phoenix Real Estate Market

Demand & Desire


When hearing about Fireside at Norterra, you may have seen phrases such as "sought after" and "highly desirable".  It's easy to dismiss this as mere marketing, but the numbers actually back up those statements. At the time this article was written, fewer than 10 homes in Fireside were listed for sale. That means more than 99% of homeowners are choosing to stay right here in Fireside. What an incredible level of demand!

It's not as if homeowners don't have choices. There are over 120 homes for sales in this zip code, and more than 15,000 homes for sale in Metro Phoenix. Even with all the new home construction in and around Fireside, residents here are staying put. This is partly due to people wanting to get past the holidays before buying or selling. But the desirability of our community also comes into play. By and large, our community is clean, quiet, and well-maintained. Those are desirable traits year-round.

For anyone wondering how to react to the current supply & demand dynamic, here are 4 takeaways:

1. Comp prices in Fireside at Norterra will be different than surrounding communities such as Valley Vista or Dynamite Mountain Ranch. Amenities make a difference, and Fireside has lots of them! Keep this in mind when pricing a home (or shopping for one).

2. The type of financing can be more important than the sale price. Cash is king, as they say. But the next best thing is a buyer who's prequalified for a home loan. The less uncertainty you create before closing, the better.

3. As a buyer you'll never lose money by waiting - but you might lose the house you want. If you see a home you like in Fireside, expect that other shoppers see it, too. Bottom line: Make an offer you're comfortable with - and don't drag your feet!

4. The best offer isn't always about money. Offers with no special accommodations are generally viewed in a more favorable light. Contingencies, demands, and "fix-its" can quickly turn into dealbreakers - especially if a less-demanding buyer is bidding on the same house.



Posted in Sellers
Jan. 6, 2020

5 Ways To Make Your Patio Cozy...and Warm



This is the time of year when Phoenicians are required to post photos online, gloating about another gloriously mild winter in Arizona (while our friends and relatives back East are bracing for another arctic blast). But with nighttime lows this month in the mid-40s, living your best life outdoors might require a little help - and a little heat - from external sources. So, in the spirit of creating perfect outdoor moments, here are 5 options for keeping warm on your back patio this winter:



Made of clay or metals, these moveable fireplaces resemble pot-belly stoves. They burn wood, gas, or propane (depending on the model you choose). Chimineas serve as elegant decor, even when they’re not in use. Online reviews suggest you get what you pay for, especially with chimineas constructed from clay.


Pros: Entry-level price point. May be moved (when cold) to different parts of your backyard.

Cons: limited heat projection

Price: An entry-level clay chiminea starts at $60.



Whether it’s a permanently constructed yard structure or a self-contained fire feature, a fire pit is the ultimate gathering point for larger groups. Unlike directional heat sources, a fire pit radiates heat outward toward all who gather around its flames. Stone fire pits can be constructed to blend in with your outdoor architecture and design. Self-contained versions can be placed wherever you like on any given evening. The difference between the two is similar to the difference between a built-in barbeque and a portable outdoor grill. Larger, professionally constructed fire pits can include wraparound bench seating, drink shelving, and coordinating hardscape such as flagstone or pavers. The only limit is your imagination (and your budget).


Pros: 360-degree heat radius, great for large groups

Cons: Heat cannot be directed toward any one particular area of your yard

Price: Self-contained models start at $100.



A mainstay of resorts and restaurants in the Valley. The ubiquitous patio heater puts heat on all who sit below its warming tower. Patio heaters are effective in taking the chill out of the air, but tend to be somewhat utilitarian in design. It’s not to say they look bad – they just look like outdoor appliances rather than integrated design elements. They feature a matchless starting process, plus the ability to adjust the heat output. Many models come with wheels, allowing them to be easily hidden away during the summer months. With a reasonable price point and the ability to easily move them to different parts of your patio, patio heaters are one of the best all-around values when it comes to outdoor heating solutions. 


Pros: Functional. Moveable. 

Cons: Limited aesthetic value

Price: Starting at $140



The outdoor fireplace is a statement feature that can be constructed as part of the original patio design or built as a backyard upgrade. A well-designed fireplace is beautiful, day or night, on or off. It also doesn’t require that you sit beside it to be able to enjoy it. A fireplace works wonderfully as a heat-generating gathering point as well as a background source of light and ambience. Because they are not moveable it’s important to carefully consider its location before you have one built. A gorgeous fireplace tucked in the far corner of the yard away from the patio might ultimately be ignored by guests. But a well-placed fireplace will become the social hub of your backyard.


Pros: May be integrated with patio design

Cons: Price, space requirements. Not moveable.

Price: Outdoor fireplace kits start a $1,300



If you’re looking for an eye-catching and budget-friendly heat source, there are a number of tabletop fire feature options. The smaller size (compared to other heat sources) makes them perfect for smaller gatherings. They can be placed in the middle of your patio table like a centerpiece, giving off modest heat but providing beautiful flames.


Pros: Wonderful aesthetics.  Modest entry-level prices.

Cons: Limited heat output. More form over function. Proximity to open flames.

Price: Starting at $60


Heat sources are commonly fueled by wood, natural gas, or propane. When choosing your heat source, keep in mind that wood-burning fireplaces, firepits, and chimineas are subject to Phoenix’s No Burn Day restrictions. If you do opt for wood-fueled heat, you can check the No Burn Day hotline: 602-506-6400. Or go to


Posted in Phoenix Living
Dec. 9, 2019

Outdoor Patio Lifestyle in Phoenix

Let's Take It Outside


That crispness in the air is Mother Nature’s gentle reminder that we’ve hit peak outdoor living season in Phoenix. Six months of sunny days and cool nights. Time to head outside and soak it all in! The Valley is the perfect setting for the porch & patio lifestyle. And the burgeoning outdoor living industry offers more options than ever for turning a ho-hum yard into an outdoor paradise. Look in any furniture store (like the new Shops at Norterra store, All American Outdoor Living & Patio), big box store, or even your local supermarket, and you’ll see row after row of BBQ islands, grills, space heaters, and furniture.

According to, the outdoor furniture market is a $16 billion industry – and it is forecasted to grow to $23 billion over the next five years! Arizona’s strong economy, abundance of resorts, and permanently blue skies make our state a major player when it comes to outdoor living. Between all the design makeover shows, retail showrooms, and Pinterest boards, the choices for upgrading your outdoor space are almost limitless. Some people may love all the options, while others find them overwhelming. If you fall into the second category, the best advice is to just follow the trends.

Here are six trends in outdoor living you can expect to see in the coming months heading into spring…

Mixed Materials

The battle between hardscape and soft surfaces ends with a compromise. Look for more mixed materials in the backyard, such as grass and stone working together. Stone steps cutting a path through green grass creates a timeless look that’s both eye-catching and functional. The same effect and color contrast can be achieved by pairing stone surfaces with synthetic turf.

Wall Integration

Most patios back up to at least one exterior wall of the home. Rather than settling for stucco and paint, designers (and the DIY crowd) are making the backdrop wall a part of the design. Floating shelves, wood or stone facings, and plant walls add depth and character to a patio.

Designed Lighting

That single-bulb light next to the patio doors is being replaced by table lanterns, light-up umbrellas, string lighting (where permitted), and even freestanding outdoor floor lamps. It’s all about creating a living space with atmosphere - which calls for more than just a lonely utility light.


People aren’t relying solely on “outdoor” furniture and accessories anymore. Outdoor or patio furniture is typically designed with materials that can withstand a little moisture or sunshine without being damaged. But the mild winters in Arizona allow for indoor furniture pieces and rugs to be used in an outdoor setting – especially when there’s a covered patio protecting them from the elements.


When a patio design is approached as if you’re designing another room, it opens the door to accessorizing and design touches that make for inviting spaces. Hurricane lamps, beverage trays, and draped blankets help transform the space into a popular destination for relaxing and entertaining.

The Backyard is the New Man Cave

The movement toward optimizing outdoor living spaces has had a ripple effect on other parts of the home. Bar areas and man-caves have moved out of the shadows and into the light. Outdoor pub counters, barstool seating, and mounted televisions add another dimension to the backyard – not to mention a great excuse to get out of the house. And when the sun goes down, you can pour yourself a cup of something warm, snuggle-up on your outdoor couch, and binge-watch Disney+. Sounds perfect!

Posted in Phoenix Living
Dec. 4, 2019

Fireplace Makeovers in Fireside at Norterra



As with many common home features such as faux shutters and carriage lamps,

fireplaces in Phoenix are somewhat of a decorative throwback to houses from years

past. In fact, the practicality of a fireplace in Phoenix may be less significant than its

aesthetic value. But regardless of actual usage, we’re seeing a new trend in our

community: fireplace makeovers. Homeowners are having the stacked stone removed

and replacing it with a tile or brick facing. In some cases, they are also changing the

size of the fireplace by modifying the base, mantle, and the exterior hearth. The result is

a more modern, understated look that compliments the room instead of dominating it.

A cosmetic remodel of a stacked stone fireplace ranges from $1,500-$3,000, depending

on the materials you choose and the complexity of the design. Some homeowners with

vaulted ceilings are opting to extend the fireplace vertically to create the look of a

soaring, two-story hood.

But is it worth it to invest money on something you might not use very often? As with

any home improvement, it’s important to consider both the actual value and the

emotional value. In terms of actual value, fireplaces in Phoenix are difficult to quantify.

In a 2016 Angie’s List survey, 83 percent of real estate agents said that fireplaces add

between $1,000 and $4,999 to a home’s value. But this was a national survey, which

means some of the responses came from Realtors in cold-weather states like

Minnesota, Wisconsin, or Vermont. Results may vary here in the desert, but we’ve

certainly seen fireplaces “seal the deal” when buyers are choosing between houses.

This is where the emotional value comes into play.

Bottom line: If you have a fireplace, you should keep it – even if you don’t use it. And if

you’re tired of the look, consider giving it a facelift. After all, you’ll see your fireplace

every day – even if you’re not using it every day.

Posted in Phoenix Living
Nov. 14, 2019

Low Inventory Impacting Home Sales in Phoenix


A recent snapshot of the Phoenix housing market showed a trend we’ve seen throughout the year: Inventory is tight. There are just over 14,000 listings in the Phoenix Metro Area against a population of 4.8 million. To put that in perspective, imagine a game of musical chairs with 342 players and only 1 chair. Thankfully, not all 4.8 million people in the Valley are currently in the game. If that were the case, our local housing market would look like San Francisco, where homes are going for more than $1,100 per square foot!

To get an idea of how tight inventory is right now, consider this: If no additional homes became available, the Phoenix metro area would sell out in less than two months. The issue of low inventory is even more pronounced in highly desirable areas, such as Fireside at Norterra. As of the day this article was written, just seventeen homes were listed for sale in Fireside - about 1% of the total number of homes in our community.

When inventory is low, sellers can command fair market value – and occasionally even more. This year we’ve seen buyers come in with offers above asking price to ensure they get the house they want. It’s times like this when we cringe at the idea of people selling their homes to an online service - at 5-10% below market value. Imagine selling your home in a high demand market and leaving $40,000 on the table!

Even with the limited supply, Phoenix-area homes are averaging sixty days on the market. Not as quick as 2006, nor as slow as 2011. It’s simply a good time for buying or selling a home at fair market value. And throughout the ups and downs of the real estate market, Fireside remains a highly sought-after community. Whether you’re staying or you’re selling, that’s a nice situation to have!

Posted in Buyers
Nov. 1, 2019

Fireside at Norterra Annual Cornhole Tournament

On Saturday, November 9 th , the bean bags will be flying at the 2 nd Annual Fireside at Norterra Cornhole Tournament. It’s a super-fun event, with proceeds benefitting the Alzheimer’s Association. If you’ve never played cornhole, it’s one of the simplest games to jump into. Think of it as a cross between horseshoes and ring toss. You simply take a bean bag and toss it underhand through the air toward a wooden ramp. You get 1 point If your bean bag lands on the ramp (andstays), and 3 points if it falls through the hole in the ramp. It’s easy to learn, but you can spend years perfecting your technique. Cornhole is a relatively new sport/activity on the competitive circuit, which means you’ll find people with skill levels ranging from first-time throwers to “masters of the toss.”

While the origins of cornhole are disputed, a gentleman by the name of Heyliger de Windt is generally credited as the inventor. Some believe the game originated in Europe in the 1,300’s. Others credit cornhole to the Blackhawk Native American tribe in Illinois. But Mr. de Windt, a Harvard graduate, was smart enough to realize that nothing is official until the U.S. Patent Office says it is. So, in 1883, de Windt filed a patent application for a game called Parlor Quoits that is very close to the game we know as cornhole. 136 years later, cornhole is enjoying a resurgence in backyards and tournament site across the country. In fact, there is even a professional cornhole league (The American Cornhole League, or ACL).

Last year’s Fireside tourney was tremendous. Good turnout, great competition, and smiles all around. And this year we’re expecting another picture-perfect autumn day. This weekend’s tournament features a modest entry fee ($25 per person), with some big-time prizes on the line. Each member of the winning team gets a 50” flat screen TV. Runners-up walk away with a foursome of golf at We-Ko-Pa Golf Club. Each team consists of two players. Singles will be paired withother singles to form a team. You do not need to live in Fireside at Norterra to play in or watch the tournament.

Come play, come watch, come sip. It’s an amazing time of year to relax outside, backyard-style. Our local community is at its best when it comes together for a good cause.


Posted in Around Town
Oct. 14, 2019

Social Media Impact on Community Reputation


Words Matter

While discussing neighborhoods with a buyer last month, I mentioned Fireside at Norterra and she frowned and said, “No thanks…I heard it’s really bad there.” As an original Fireside owner and 13-year resident, I wondered how anyone could form this opinion about our little slice of heaven. Then she hit me with the reason: social media. Ugh.

At its best, social media provides opportunities for referrals, recommendations, and stayinginformed. But at its worst, it’s a very public complaint department operating with little regard for the permanence of Internet content. People believe that typing online comments is like whispering into the ear of a friend. In reality it’s more like shouting from the rooftops while everyone takes notes. Recently, a number of neighborhood social media sub-groups and chatpages have popped up, oftentimes with no moderator or content guidelines. What starts as a hub for communicating and sharing ideas often devolves into a place to trade insults and airgrievances, real or otherwise. Potential home buyers devour this content for the same reason consumers are drawn to 1-star reviews on Yelp!: Everyone wants to see the dirt. But withoutcontext or balance, a person’s sole impression of a community might be built around a handful or residents piling-on because of a felled tree, an HOA violation notice, or a canceled fitness class.

Fireside residents do an excellent job online of helping return lost dogs, warning each other about danger in the neighborhood, and organizing against the dreaded self-storage facility. But it’s easy to drift into the territory of simply “venting” whenever things are less-than-perfect. And this type of information is eventually read by potential home buyers. I’m not advocating for internet silence or disingenuous commentary. Life in Fireside isn’t always sunshine andunicorns. But I might suggest avoiding the complaint spiral. Writing a scathing online post aboutthe neighborhood might feel good for a few minutes. And it might also chase away home buyers, which impacts your home value. This is what’s known as a “self-own.” Is that a business decision you’re OK with?

Posted in Around Town